VANCOUVER, BC – March 12, 2024 – In a tangible action to solidify their dedication to sustainable and local manufacturing, EFFYDESK, Canada’s leading standing desk and ergonomic office furniture company, commits to a new ChopValue Microfactory location in Toronto East.

Being a key client of ChopValue for the past few years, EFFYDESK recognized the industry's significant shift towards sustainability influencing critical decision-making. To proactively lead in this evolving landscape, the company has invested in ChopValue’s circular local manufacturing, aligning with its vision to be more carbon footprint responsible as a product brand. 

“As countries worldwide strive towards achieving net-zero goals, workplaces are facing heightened scrutiny,” shared Dickson Lam, Founder of EFFYDESK. “There's a critical need to reimagine how these spaces can actively contribute to the well-being of the planet. Witnessing firsthand the positive environmental impact achieved by ChopValue, we understood the value in operating our own Microfactory. With in-house manufacturing capabilities, we can reduce our operational carbon footprint while becoming key contributors to the preservation of our forests.”

The global home office furniture market is projected to reach $42 billion by 2027, according to The 2023 Business Research Company Report, with the growth attributed to factors such as increasing demand for office spaces, the rise in freelancing, and the continuous trend of urbanization. A significant upswing in the market is also fueled by mounting concerns over global warming, triggering a surge for sustainable office furniture and recycled alternatives.

“Our goal is to pave the path towards a more resource-responsible and efficient way to manufacture not just for us, but as a service for our strategic partners in the entire industry,” says Felix Böck, Founder and CEO of ChopValue. “We hope our distinct collaboration with EFFYDESK serves as an inspiration to other companies and beyond to embrace similar sustainable practices that can do more today to accelerate their positive impact for a better future.”

This strategic move positions EFFYDESK to extend its services to B2B clients, providing sustainable office furniture and accessories tailored to businesses committed to environmental responsibility. The company is already making a significant impact, transforming over 150,000 chopsticks weekly, with plans to double its “waste” to “resource” capacity by year-end. Their Microfactory in Ontario is set to cater their customers in the east coast of the U.S. and Canada, while ChopValue’s global decentralized Microfactory network will serve all other clients as local as possible. Together, they will provide scalable circular solutions designed to meet the evolving needs of the office furniture industry, engineered for durability and lasting impact.

About EFFYDESK

EFFYDESK is on a mission to ensure their customers feel good, both mentally and physically, by the end of the workday. Recognizing that our bodies are designed to move, the company is dedicated to helping combat the negative effects of a sedentary lifestyle. Their goal is to empower customers to feel confident and comfortable, no matter the task at hand. Committed to environmental sustainability, EFFYDESK utilizes ChopValue’s Microfactory technology to produce their circular product line for a greener future. Read more at https://effydesk.com.

About ChopValue

ChopValue is the world’s first circular economy franchise for commercialized decentralized manufacturing, with operations in 8 countries and over 80 Microfactories in development to create local impact on a global scale. Since its founding in 2016, ChopValue’s urban harvesting approach has diverted over 150 million chopsticks from the landfill, engineering them into carbon negative performance products for homes, restaurants, and businesses. Their compelling vision to redefine the term “waste” to “resource” has garnered recognition as a Top 5% Certified B-Corporation and the attention of top-tier media outlets such as Business Insider, BBC, The Guardian, and Forbes. To learn more about their resource-efficient impact for a climate positive future, please visit www.chopvalue.com.