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In this year’s edition of the Portfolio Forecast, we ask: What risks are you willing to take for 2024?

For the most part, a semblance of normalcy has returned to Singapore after the uncertainties that clouded our vision at the start of the year. While the path towards our desired destination may still be bumpy at times, entrepreneurs, business leaders, and changemakers have a better view of what lies ahead. In this year’s edition of the Portfolio Forecast, we ask them: What risks are you willing to take for 2024?

EVELYN HEW

Founder, ChopValue Singapore

Based on data, research, and experience, what developments and trends in your industry are you anticipating in 2024?

We’re gearing up for an eco-revolution! Major brands, and even SMEs, are leading by example in embracing sustainable practices. Many have awakened to the realization that sustainability is not a luxury, but a kinder, smarter, and essential business strategy.

I am sure we will see better recycling tech making a splash, product design prioritizing longevity, energy management solutions, and even apps to help track and boost sustainability. All of us at ChopValue are excited to be a part of this sustainability movement by giving each used chopstick a new purpose.

What risks are you willing to take to meet your professional goals for the coming year?

I have two goals. First is to increase our brand awareness among professionals in the built environment space and encourage the use of our materials. Second is to increase our production to meet demands. But we are mindful of the risks. Growing a brand can be costly and as a new entrant to the market, there's also the risk of adopting expensive yet ineffective strategies. We have to evaluate these risks carefully and monitor the business closely. Seeking guidance is always good and I believe standing still is the worst thing we can do.

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