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Presented by WWF and Content Partners: Age of Change Series Launches Today

Presented by WWF and Content Partners: Age of Change Series Launches Today

6 July 2022, VANCOUVER BC — ChopValue, the world’s first circular economy franchise manufacturing sustainable products made entirely from recycled chopsticks, is excited to announce their involvement with a feature film in the series Age of Change: The Business of Survival, presented by WWF and content partners and produced by BBC StoryWorks Commercial Productions.


The series uncovers innovative solutions across the global business community that address critical environmental challenges, sharing diverse success stories that are leading radical and revolutionary new efforts to secure a greener future for the planet. 


“The global business community has a pivotal role in securing a nature-positive future for our planet,” shared Simon Shelley, Vice President of BBC StoryWorks, Programme Partnerships. “Like other parts of society, they have to turn rhetoric into action and this series sets out to understand the habits, actions and transformations from private corporations that have the potential to create environmental change at scale. This is just the start, and we’re excited at BBC Studios for our global audiences to engage with these stories with the aim of inspiring others to drive change, in what truly has to be the ‘age of change’.”


The incredible films feature some of the ways that WWF is collaborating with partners, in addition to shining a spotlight on an array of ambitious work that is being done around the world — from reforestation in Uganda to wetland restoration in Hong Kong, as well as the creation of butterfly biospheres in Mexico and water conservation communities on the River Ganges. It also showcases some of the incredible individuals that are pioneering passion and purpose to tackle the twin crises of nature loss and climate change. 


Age of Change: The Business of Survival is an inspirational set of films with a serious message: without big change from the business sector we won't be able to secure a nature-positive future for our planet,” said Felicity Glennie-Holmes, Executive Director of Communications and Marketing at WWF International. “Working with BBC StoryWorks is a wonderful opportunity to showcase how vital it is that decision-makers, professionals, and individuals responsible for driving change across industries and sectors, are aware of the critical challenges we are facing, and feel empowered to act. It is still within our grasp to make the difference that we need to restore and live in harmony with the natural world... but as this film series shows, we must take action now.”


WWF’s aim is to help make the world nature positive by 2030 – that is, to be living in a world with more nature than is in the world today. This ambitious goal needs governments, business and civil society to work together and transform the ways that we think, eat, produce, consume and live, all around the world.


“We are incredibly proud to be part of this thought-provoking film series,” Felix Böck, Founder and CEO of ChopValue added. “This is the first time we had the chance to feature our franchise partners around the world, sharing ChopValue as a global pilot for a viable Microfactory model. We hope to create a springboard for the rest of the manufacturing world to follow and build a climate positive future, one chopstick at a time.”


The new series, Age of Change: The Business of Survival will be live for one year from 5th July 2022. Audiences will be able to explore the series by visiting www.ageofchangeseries.co.uk. Additional stories will be joining the series in Autumn 2022.



About WWF


WWF is an independent conservation organization, with over 30 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow on Twitter @WWF_media.


About ChopValue


The World Economic Forum forecasts the circular economy could yield $4.5 trillion in economic benefits by 2030. ChopValue is the world’s first circular economy franchise, designing and manufacturing products using an innovative, high-performance material engineered entirely from recycled chopsticks. Since its founding in 2016, ChopValue’s “urban harvesting” approach has saved over 65 million chopsticks from the landfill, turning them into beautiful and sustainable products for the home and office. Their compelling vision to redefine the term "waste" to "resource" has garnered the attention of top-tier media outlets such as Business Insider, BBC, The Guardian, and Forbes. To learn more about their resource-efficient impact for a carbon neutral future, please visit www.chopvalue.com.


Our Commitment to the Circular Economy


With ChopValue’s global network of corporate and franchise Microfactories, the company sources, manufactures, distributes, and employs within local communities. They are expanding with like-minded and purpose-driven partners to redefine waste to resource, one chopstick at a time. ChopValue is actively seeking single and multi-unit franchise development partners who want to lead the change in their community within the US states of CA, FL, HI, NY and TX. The international expansion opportunities for their first-of-its-kind circular concept include Australia, EU, MENA region, Japan, Korea, Taiwan, Hong Kong, and the SEA region. Learn more on how you can make a positive environmental impact in your city by visiting www.chopvalue.com/pages/franchising.

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