"It's long past time we took circular economy businesses seriously. ChopValue offers a simple, elegant solution to a problem that generates more than 400 tonnes of waste a year in São Paulo alone."
 
-  Luciano | ChopValue Brazil Team

ChopValue Brazil is bringing localized circular manufacturing to São Paulo, led by entrepreneur Luciano Consentino. Born and raised in São Paulo, Luciano spent more than 20 years in the financial sector before following his entrepreneurial ambitions and founding Tarantino Cervejaria, one of the city's leading independent breweries. Now, he's bringing that same passion for building local businesses to circular manufacturing, creating a new way for São Paulo to recover materials, manufacture locally, and strengthen regional supply chains.

Home to the largest Japanese population outside Japan, São Paulo discards more than 150 million bamboo chopsticks every year. At the same time, Brazil is embracing circular economy as a national priority through PLANEC, its National Circular Economy Plan, creating strong momentum for businesses that recover resources and manufacture locally. Combined with Brazil's long-standing leadership in aluminum recycling and its culture of resource recovery, the country is well positioned to accelerate the next generation of circular manufacturing.

"Brazil has shown that when the right incentives are in place, people embrace environmental responsibility," says Luciano. "Our recycling culture proves that practical, community-driven solutions can create lasting change. With ChopValue, we have an opportunity to build on that foundation by transforming everyday waste into valuable products, manufactured right here in São Paulo."

As the first ChopValue Microfactory in Brazil, the São Paulo facility demonstrates how local entrepreneurs, communities, and businesses can work together to keep valuable resources in circulation while producing premium materials close to where they're collected. ChopValue Brazil is committed to helping shape a more resilient manufacturing future, one where local waste becomes local opportunity.